INTELLECTUAL PROPERTY POLICY

Last Updated: 21/08/26

At AVNTA, every detail is created with intention.

From our name and visual identity to our designs, imagery, written content, product presentation, and digital experience, the work associated with AVNTA represents significant creative thought, development, and craftsmanship.

This Intellectual Property Policy explains how the intellectual property belonging to AVNTA may be used and protected.

1. OWNERSHIP OF INTELLECTUAL PROPERTY

Unless otherwise stated, all intellectual property displayed, published, or made available through the AVNTA website, products, packaging, communications, and official digital channels is owned by, controlled by, or licensed to AVNTA.

This may include, without limitation:

  • The AVNTA name and brand identity

  • AVNTA logos, marks, symbols, and visual identifiers

  • Product names and collections

  • Original product designs and design elements

  • Garment details, silhouettes, patterns, artwork, and other original creative elements

  • Website design, layout, structure, and user experience

  • Product photography and campaign imagery

  • Videos, graphics, illustrations, and visual materials

  • Written content, descriptions, editorial material, and brand storytelling

  • Packaging concepts and presentation materials

  • Digital content, interfaces, and other original creative assets

  • The overall combination and presentation of these elements

All such intellectual property is protected under applicable intellectual property laws.

2. AVNTA NAME, LOGO & BRAND IDENTITY

The AVNTA name, logo, marks, and other distinctive elements of the brand constitute important parts of our identity.

You may not use, reproduce, imitate, modify, distribute, or commercially exploit any AVNTA trademark, logo, brand name, or other distinctive brand element without prior written permission from AVNTA.

This includes using AVNTA’s identity in a manner that:

  • Suggests an unauthorised partnership, endorsement, sponsorship, or affiliation

  • Creates confusion regarding the source or authenticity of a product or service

  • Uses the brand for commercial purposes without permission

  • Otherwise misrepresents the relationship between you and AVNTA

3. PRODUCT DESIGNS & CREATIVE WORK

AVNTA invests substantial creative effort into the development of its products and collections.

The design, visual expression, construction details, artwork, graphics, patterns, and other original creative aspects of AVNTA products may be protected by applicable intellectual property rights.

Purchasing or possessing an AVNTA product does not transfer ownership of the intellectual property associated with that product to the purchaser.

Ownership of the physical product and ownership of the intellectual property embodied in or associated with that product are separate matters.

4. WEBSITE CONTENT

All original content published on the AVNTA website is protected by applicable intellectual property laws.

Unless expressly permitted by AVNTA, you may not reproduce, republish, copy, modify, distribute, publicly display, transmit, sell, license, or commercially exploit substantial portions of our website content.

You may, however, access and use the website for legitimate personal and non-commercial purposes in accordance with our Terms of Service.

5. PHOTOGRAPHS, VIDEOS & VISUAL CONTENT

Our product photography, campaign imagery, videos, graphics, illustrations, and other visual materials are part of the AVNTA creative identity.

Unless you have received prior written permission from AVNTA, you may not:

  • Copy or reproduce our visual content for commercial purposes

  • Use our photographs or campaign imagery to promote another business or product

  • Remove copyright, trademark, or other proprietary notices

  • Alter our visual materials in a way that misrepresents AVNTA

  • Present AVNTA-created imagery as your own work

6. LIMITED PERSONAL USE

AVNTA may permit limited personal use of certain website materials where such use does not infringe our intellectual property rights or imply any unauthorised relationship with AVNTA.

For example, sharing an official AVNTA social media post through the platform's native sharing functionality is generally acceptable, provided the content remains appropriately attributed and unaltered.

Permission for personal use does not constitute a transfer or licence of ownership unless expressly stated otherwise.

7. UNAUTHORISED COPYING & COMMERCIAL USE

AVNTA does not permit the unauthorised copying, reproduction, imitation, distribution, resale, adaptation, or commercial exploitation of its intellectual property.

This includes attempts to reproduce AVNTA's:

  • Brand identity

  • Product designs

  • Original creative content

  • Photography and campaign materials

  • Website content

  • Packaging or presentation concepts

  • Other distinctive creative assets

Where appropriate, AVNTA reserves the right to take action available under applicable law to protect its intellectual property and brand identity.

8. THIRD-PARTY INTELLECTUAL PROPERTY

Certain names, trademarks, logos, technologies, images, or other intellectual property appearing on the AVNTA website may belong to third parties.

Such intellectual property remains the property of its respective owners.

Nothing on the AVNTA website should be interpreted as granting you any ownership or licence to third-party intellectual property unless expressly stated.

9. USER-GENERATED CONTENT

If you voluntarily submit or publish content relating to AVNTA, including photographs, reviews, comments, or other materials, you remain responsible for ensuring that you have the necessary rights and permissions to share that content.

By submitting content to AVNTA through a channel that expressly permits such submissions, you grant AVNTA only those rights that are reasonably necessary to use, display, reproduce, or communicate that content for the purposes described at the time of submission, subject to our applicable policies and your legal rights.

AVNTA does not claim ownership of your original intellectual property merely because you submit it to us.

10. REPORTING INTELLECTUAL PROPERTY CONCERNS

If you believe that any content appearing on an AVNTA platform infringes your intellectual property rights, please contact us with sufficient information for us to understand and evaluate the concern.

Where appropriate, please provide:

  • Your name and contact information

  • Identification of the intellectual property you believe has been infringed

  • Identification of the material you believe is infringing

  • Information explaining why you believe the material infringes your rights

  • Any supporting documentation that may assist our review

You may contact us at:

Email: hello@avnta.in

We will review legitimate intellectual property concerns and take appropriate action where necessary.

11. NO TRANSFER OF RIGHTS

Nothing contained on the AVNTA website or in this Policy transfers or assigns any intellectual property rights from AVNTA to you.

Except where expressly permitted, all rights relating to AVNTA's intellectual property remain reserved by AVNTA or the respective rights holder.

12. CHANGES TO THIS POLICY

AVNTA may update this Intellectual Property Policy from time to time to reflect changes in our brand, creative assets, business practices, or applicable legal requirements.

Any updated version will be published on this page with a revised Last Updated date.

13. CONTACT US

If you have questions regarding AVNTA's intellectual property, permitted use of our content, or a potential infringement concern, please contact us:

AVNTA
Nashik, Maharashtra, India
Email: hello@avnta.in

OUR PRINCIPLE

At AVNTA, originality is part of the standard.

We believe that thoughtful design deserves thoughtful protection. Every element of our identity is developed with intention, and we protect that work so that AVNTA remains defined by the ideas, standards, and craftsmanship that make it uniquely ours.